A short film showcasing the manufacturing capabilities and export success of an East Lancashire business will help launch a new TV channel for UK Trade and Investment.
Called “Export TV”, the new online channel will highlight key British exporters and will be promoted and accessible around the globe via the UK’s vast network of overseas embassies. UKTI is the Government department which assists UK businesses in developing overseas export markets.
One of the first businesses to feature on the new TV channel will be What More UK Ltd.
“When we took our first tentative steps toward exporting almost eight years ago we really didn’t have much idea how to go about it,” admitted What More director Tony Grimshaw.
“Luckily we were pointed in the direction of UKTI’s North West office, which has been an absolute godsend in guiding our business to export success. I cannot overemphasise how much help UKTI can give a business looking to export, so it’s great that eight years down the line we can now help launch this great new UKTI marketing tool for British manufacturers and exporters like ourselves.
“I should add that we also received first class help from East Lancashire Chamber of Commerce and our industry trade association BHETA (British Home Enhancement Trade Association). The point is, there’s no shortage of support out there for businesses looking to start exporting – you just have to ask for it.”
Selling its products under the trusted ‘Wham’ brand, What More has more than 650 product lines, with a huge range of plastic storage boxes in all shapes, sizes and uses at the core of the business. Other plastic housewares include everything from laundry baskets to washing up bowls, drinks bottles to dog beds, and buckets to bins.
Recently it has diversified into manufacturing traditional wooden brushware and a ‘Wham Cook’ range of non-stick and enamel bakeware. Britain’s rekindled love affair with home baking - credited to the success of TV’s Great British Bake-Off - has made Wham Cook one of the company’s fastest selling ranges.
Produced by What More’s in-house marketing team, the three-and-a-half minute video begins with aerial views of its purpose-built 500,000 sq.ft manufacturing and distribution centre at Altham, where 80 tons of raw plastic per day is transformed into a vast array of Wham brand household goods. The film moves on to show the company’s state-of-the-art machinery producing plastic buckets and boxes before switching to the vast warehouse, which holds £8m. of stock to quickly meet retailers’ requirements.
The film also shows the new bakeware and brushware production lines in operation before moving to fully loaded lorries leaving the loading bays and closing on a world map highlighting What More’s export markets around the globe – “63… and counting”.
You can view the film on YouTube at: https://youtu.be/aVPH90ebYqw
“It gives a brief snapshot of what we do, but it’s a good one and I hope people will enjoy watching it,” added Tony Grimshaw.
“If I could give just one bit of advice to any business, large or small, looking at exporting, it would be to get hold of an International Advisor from UKTI. They will not only show you the way to export, they will hold your hand on the journey.”
UKTI can provide financial support, free training and advice and a range of other help to new and existing exporters - for more information visit: www.exportingisgreat.gov.uk
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